The region will develop a concept of using drones for mobile measurement of air pollution emissions in the areas attractive
for tourists. The national project partners will then develop a model to change the behaviour and attitudes of local rural communities to air pollution.
The model of innovation management will be based on the quintuple helix approach, i. e. through the involvement of the administration, research and development units, business, non-governmental organisations, media and the civil society.
The quintuple helix supports the creation of innovation, enabling synergies to be unlocked between the economy, society and the government.